There was a time when Adam Sandler’s name above the marquee meant that box-office success was a virtual guarantee. In the early and mid-2000s, Sandler starred in hit after hit, mostly by staying in his gross-out comedy lane, but occasionally venturing out into rom-com and even straight-up drama territory. Around the time of 2009’s Jack and Jill, many of Sandler’s star vehicles were dead on arrival at the box office.
Judging by the early weekend numbers, Pixels could be the latest example of that trend. Though it’s slated for a not-insubstantial $25 million opening weekend, Sony likely hoped the $88 million sci-fi comedy would attract a mixture of Sandler-heads and video game addicts. The poisonous reviews probably haven’t helped in that regard.
Maybe the ...
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