Adam Sandler’s Happy Madison Productions comedy brand continues to reap healthy profits (despite consistently poor critical receptions for its film releases), but there have been signs in recent years that consumer fatigue is starting to set in. The Sandler-headlined movies That’s My Boy (2012) and Blended (2014) both performed below expectations during their domestic box office runs, as did the Sandler-led Pixels (2015) in its opening weekend – even though the latter had the added pull of 1980s arcade game nostalgia and better production values than your average Happy Madison film.
However, despite the diminishing returns for recent Sandler projects, the actor/writer/producer’s work is still part of mainstream pop culture and continues to aim for broad appeal. Sandler likewise remains as business-savvy as ever with his ...
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